Dream Team Startups

Adventure team-building retreats for wholesome entrepreneurs passionate about helping humanity. Our mission is to turn entrepreneurship & social impact into a self-actualizing adventure with friends, simultaneously cultivating a powerful community that launches good energy into the world.

SUMMARY

I designed Dream Team’s brand identity and assets: website, pitch deck, event posters, and overall strategy

PROJECT

Spearheading brand strategy and all marketing materials from scratch.

RESPONSIBILITIES

Brand Strategy

Graphic Design

Web Design

Product Design

UX Research

Event Posters

Website Design

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Logo Design Process

Initial Drafts

a. Reflection

Before diving into logo design, it's important to consider the goals we want to achieve. The Dream Team logo should

Look professional
Draw the eye, inviting curiosity in our target audience
Effectively convey the vibe, community, and retreat experience that we offer
Represent our values of fulfillment, impact, and collaboration

b. Design Exploration

Let's begin experimenting with various designs to find the one that best represents our brand and meets our goals. We'll consider different visual elements, typography, and color schemes to create a unique and recognizable logo. Through the exploration process, we'll also take into account feedback from stakeholders and make necessary revisions to ensure that the final logo perfectly captures Dream Team's essence.

Hands symbolize collaboration and partnership. Starry background creates an air of adventure, as opposed to the rigid professionality of traditional business events.

Sun over waves to symbolize our outdoor adventure retreats. Over the city, because this is the playing ground where we make a difference.

Final Drafts-

In my logo design, I prioritized impact, beauty, and finding our people above convention. After all, our goal is to start a movement that inspires and challenges dominant values in the business world. While professionalism is important, our business may be a rare case that benefits from breaking design standards to make a statement about our values. We impact the world on our own terms. We are going to create something extremely special and impactful by being ourselves and paving our own way in the business world.

Final Design Choice

The Dream Team logo represents our mission to empower entrepreneurs through fulfilling experiences and a strong sense of community.

Design Decisions

The starry sky serves as a symbol of adventure and the limitless possibilities that come with following your dreams. It is a nod to our ethos that feeling alive, fulfilled, and living through our purpose gives us the strength to create deep impact in the world.

The koi fish embody life-force, happiness, and harmony. Unlike most startup communities, our commitment to well-being is reflected in our focus on yin and yang, both essential for true thriving. Koi fish also represent partnership, a cornerstone of the Dream Team ethos. We believe that by teaming up with entrepreneurs who share wholesome values, we can launch each other forward and empower good values to overtake dominant power dynamics.

Overall, the Dream Team logo powerfully represents our brand and values. We are confident it will resonate with our audience as a symbol of hope and inspiration for positive impact.