Opportunity:

1) In 2020, when it was made known that Covid was here to stay and we were told we may need to quarantine for up to 2 years, many people were filled with the fear of being stuck at home, depressed, and isolated for an unprecedented length of time. So I came up with Adventure Pack.

2) Many Gen Z, deeply attached to technology, were disconnected from the outdoors.

Product:

A backpack filled with items that enhance the outdoor experience, such as a hammock and bluetooth speaker.

Brand Strategy:

A movement encouraging Gen Z to discover independent happiness by exploring the outdoors. Just because we’re in a pandemic doesn’t mean you have to give up on happiness.